Scott is responsible for setting, leading, managing, and driving the marketing, research and business strategy for BPI. With over 18 years experience developing and executing results-producing and research-driven marketing and operational strategies for the talent management profession, I have held executive leadership positions at both IQPC and ERE Media. As the 5th employee and Director of Marketing at ERE, I developed and implemented a marketing strategy and function to grow ERE’s market within the Talent Acquisition & HR professions. ERE grew in revenue, profit, and employee size nearly 6 fold during my tenure. As the Head of the NYC office and Director at IQPC, I immediately enhanced the operations of the international business information and conference/trade show organization by implementing innovative marketing, operational, and process-driven approaches to conferences in a wide variety of business sectors.
Scott Baxt
