2020 Best Practice CEO Award Winner Donovan Blackburn leads with a culture of collaboration

Award Winner Donovan Blackburn
Award Winner Donovan Blackburn

Pikeville Medical Center CEO Donovan Blackburn, a 2020 recipient of the BPI Best Practice CEO Award, was new to the healthcare industry when he joined the hospital team three years ago. That didn’t stop him from hitting the ground running. In those three short years, Blackburn has taken the medical center from deficit to profit. He expanded the hospital to include eastern Kentucky’s only children’s hospital, complete with an autism center. He created a grant foundation that has brought more than $17 million to the area, investing in the hospital’s cardiovascular and cancer centers. When other regional hospitals were cutting their staff, Pikeville Medical Center added nearly 300 new staff members and medical care personnel, with an additional 300 new positions expected to be hired within the next 18 months.

Donovan Blackburn credits the success of the hospital under his leadership to a shift in culture. As a leader, Blackburn said, his goal is to provide guidance toward the hospital’s mission while enabling employees to use their expertise to further organizational goals.

“We were able to implement so many changes in such a short time, and we had employees who were bought into this because we had employees who felt they were part of the solution,” Blackburn said.

Blackburn grew up in Pikeville but moved away as he pursued his career, most of which in leadership roles for retail organizations. When the post for Pikeville City Manager became available, Donovan Blackburn was encouraged to apply by friends in city leadership. He spent 14 years in that role. When asked about retiring and running for county judge, Blackburn said the only organization he would be interested in furthering his career with was Pikeville Medical Center because he knew how important it was to the community and the region.

He was hired as assistant CEO with the intention of having two years to learn more about the healthcare industry as part of the hospital’s leadership transition plan. Due to unforeseen circumstances, Blackburn had to take over as CEO seven months after starting with the hospital.

Blackburn relied on his previous leadership experience to dive into the job. His primary concern was altering the leadership’s pyramid structure to create a collaborative model that allowed everyone to share their expertise and ideas and expedite decision-making.  He invested in employee training and communications and brought in a marketing firm to coin a new slogan for the hospital: “Together, we rise.”

“It’s about all of us together, righting the ship and creating a great product,” Blackburn said. “You use your strengths, you build your strengths, you give them the education, and they will come forward with the ideas.”

That leadership approach has allowed the hospital to recover quickly from the financial shock of canceling all elective surgeries during pandemic shutdowns in the spring. The leadership team continues to meet to discuss surges in COVID-19 cases locally, and Blackburn said they are prepared for any challenges that come their way.

“If or when a surge happens, our staff will be there,” Blackburn said. “As always, they’re stepping up with confidence. They know they are valued and empowered to do what their training has taught them, to provide world class care for their family, friends and community.”

“I’ve been behind the scenes supporting them along the way.  My job was to simply start a conversation, hear their voices and let our staff shine.”

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Scott Baxt
Scott is responsible for setting, leading, managing, and driving the marketing and business strategy for BPI. He has an impressive track record as Director of Marketing both for ERE and IQPC. An innovative senior marketing professional, I have over 18 years experience developing and executing results producing and research-driven marketing strategies as the former Director of Marketing at both IQPC and ERE Media. As the 5th employee and Director of Marketing at ERE, I developed and implemented a marketing strategy and function to increase revenue and grow ERE’s reach within the Talent Acquisition & HR professions. ERE grew in revenue, profit, and employee size nearly 6 fold during my tenure. As the Director of Marketing for IPQC, I immediately impacted profitability of the international business information and conference/trade show organization by implementing innovative marketing approaches to conferences in a wide variety of business sectors. I was promoted to head up marketing for NYC office of IQPC within 15 months.