What First Watch’s Listening Culture Reveals About Retention Research

What First Watch's Listening Culture Reveals About Retention Research

Retention has long been treated in employer research as a straightforwardly positive metric: higher is better. Gartner’s concept of regrettable retention complicates that assumption, distinguishing employees who remain out of genuine commitment from those who remain out of comfort or inertia. Best Practice Institute’s own research frames a related distinction, between organizational citizenship behavior and affective commitment on one hand, and mere presence on the other.

First Watch, a certified Most Loved Workplace® and the first company to rank #1 two years in a row, offers a documented case of an organization built to surface this distinction rather than obscure it. Per Chief People Officer Laura Sorensen, the company’s founding culture selected implicitly for character traits, collaboration, kindness, sound judgment, that made disengaged employees comparatively easy to identify even before the company had formal measurement tools in place.

The company’s central listening mechanism, an annual program of unscripted, 90-minute conversations between senior leadership and roughly two dozen employees per regional area, has produced a cumulative total of more than 150 hours and more than 1,500 employees engaged directly. Based on Best Practice Institute research, validated across 1,800+ Most Loved Workplace® certified companies, organizations that build loved cultures see 48% lower turnover and consistently out-innovate their competitors. What First Watch’s example suggests is that the mechanism producing those outcomes may depend less on the existence of a feedback channel and more on whether leadership visibly acts on what it hears, a distinction the company itself frames as the difference between survey fatigue and inaction fatigue.

For researchers, this raises a further question worth studying directly: whether organizations with documented, recurring listening cadences show measurably lower rates of regrettable retention specifically, as opposed to lower turnover generally. Best Practice Institute intends to examine this distinction in future research.

See What Candidates Find When They Search You And Fix It


Previous articleYour Culture Is Verified. Is It Visible? What the Research Doesn’t Measure — And Why It Should.
Louis Carter
Louis Carter is CEO and founder of Best Practice Institute, social/organizational psychologist, executive coach and author of more than 11 books on leadership and management including his newest book just released by McGraw Hill: In Great Company: How to Spark Peak Performance by Creating an Emotionally Connected Workplace. He has lectured globally in the U.S., Middle East, and Asia on his work and research in organization and leadership development and is an executive coach and advisor to CEOs and C-levels of mid-sized to Fortune 500 organizations. He was named one of Global Gurus Top Organizational Culture Gurus in the world and was chosen to be one of 100 coaches to be in the MG100 (Marshall Goldsmith) out of 14,000 people as one of the top 100 coaches in the world .

NO COMMENTS

LEAVE A REPLY