Existing Data Versus New Surveys.

Existing Data Versus New Surveys.

Organizations regularly commission new engagement or pulse surveys without first asking whether their existing data has already been fully used. In many cases it hasn’t. Survey data is typically summarized once, presented, and then left largely unexamined against any external benchmark.

The Love of Workplace Index™ offers a way to read existing data against a standard built from more than 1,800 Most Loved Workplaces and 2.8 million employees, rather than commissioning something new.

This week, Best Practice Institute is extending a free, confidential benchmarking pass on existing survey data as a way of illustrating this directly: in many cases, the more useful next step is not a new instrument, but a proper read of the one already run.

For researchers and practitioners, the broader implication is worth naming: internal survey data has value that goes largely unrealized without external comparison. A number with no norm to sit against tells a company very little about whether it’s actually strong.

See what this kind of benchmarking can show, starting here.

What is a norming base, and why does it matter?

A norming base is the set of organizations an instrument has already been run against, which makes it possible to say whether a new result is strong, average, or weak relative to a real standard, rather than in isolation.

Can this analysis be done on data collected with a different instrument than the Love of Workplace Index™?

In most cases, yes. The benchmarking process is designed to work with a range of existing pulse and engagement survey formats.


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Louis Carter
Louis Carter is CEO and founder of Best Practice Institute, social/organizational psychologist, executive coach and author of more than 11 books on leadership and management including his newest book just released by McGraw Hill: In Great Company: How to Spark Peak Performance by Creating an Emotionally Connected Workplace. He has lectured globally in the U.S., Middle East, and Asia on his work and research in organization and leadership development and is an executive coach and advisor to CEOs and C-levels of mid-sized to Fortune 500 organizations. He was named one of Global Gurus Top Organizational Culture Gurus in the world and was chosen to be one of 100 coaches to be in the MG100 (Marshall Goldsmith) out of 14,000 people as one of the top 100 coaches in the world .

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